Commercial roofing is a large-scale industry that typically earns massive revenues annually. As it is much more lucrative, commercial flat roofing is often preferred by roofing contractors. However, getting a commercial roofing lead is relatively harder than getting a lead to a residential roofing lead. If you are a commercial roofing contractor in Singapore, here are 8 tips to acquire customers for your roofing business.
How to Get a Lead
1. Through referrals
Being the most popular strategy in many industries, referrals bring a number of customers to roofing contractors as well. The secret behind frequent referrals is excellent customer service. It is no secret that referrals brought by satisfied customers often create long-term business opportunities and loyal customers. Since referrals are not on your handle, here are some tips to keep your customers pleased and satisfied to get good word of mouth.
- Provide excellent service for rational prices.
- Send greeting cards and special event invitations to make them feel special.
- Send value-driven newsletters to your key customer segment.
- Provide easy means of contacting your business.
2. Door Knocking
Door knocking or canvassing is an old-fashioned, yet effective method of attracting leads. However, a commercial roofing contractor cannot do much unless somebody is having visible roof damage or a new installation. The trick that many roofers follow is reaching out to homeowners whose roofs were wrecked due to natural disasters or accidents. Need not mention, if you want to be faster than your competitors, always remember to be the first to appear.
3. Telemarketing
Telemarketing has been one of the oldest strategies for getting leads since the evolution of advanced technology. A lot of companies use this method to get leads, but it comes with a few challenges. Failing to build your brand, customers having advanced means to block out telemarketers, and getting mixed results are some of them.
4. SEO
Search engine optimization (SEO) is a powerful strategy followed by many organizations that handle online platforms. It is the best practice to keep your online business content at the top rank of Google search results. If you include relevant keywords regarding roofing in your content and add backlinks to the respective business sites, most likely your targeted audience will find you easily. The only challenge that tags along with SEO is the need for well-experienced SEO specialists to get successful results.
5. Facebook Advertising
Facebook is the fastest way to reach your targeted customer segment. By using relevant hashtags, pictures, and short videos you can make the best out of Facebook in searching for leads. Uploading paid ads and boost posts will make your content appear on those who are interested in commercial roofing, and it has the possibility of getting your potential customers. However, for Facebook advertising, you need to have excellent knowledge of Facebook algorithms.
6. Direct Mail
Perhaps, you might be thinking that direct mailing is old-fashioned. But, to your surprise, it still yields an impressive 3.7% response rate. First, you have to make a list of the targeted customers’ details through a reliable list broker. To get the best results, you have to send personalized emails as per your customers’ interests.
7. Trade Shows
Trade shows can give you great exposure to your commercial flat roofing business. However, to receive better ROI, you need to make sure that your trade motives, in-person communication, and means to contact are clear enough for the potential clients to follow up.
8. LinkedIn
LinkedIn is a powerful platform for businesses. As commercial roofing services are particularly offered to the business sector, it is a great tool to make your roofing business visible to the companies around you. To generate fruitful B2B leads, all you have to do is to maintain an excellent profile with consistency on the LinkedIn app.
What is the Best Strategy to Get Commercial Roofing Leads?
If you are looking to get commercial roofing leads, you need to know that there is no universally best strategy to follow. The strategy that suits you depends on your budget allocation, the behavior of your targeted customer segment, the resources you have, and the types of roofing services you offer. However, at present social media platforms seem to be winning the race due to their business-friendly algorithms. Nevertheless, it’s always good to remember to provide an outstanding service to satisfy your customers, as most reliable and long-term leads come from word of mouth.
